iCAUR Brings "Born To Play" to the Outdoors at Malaysia CampFest 2026
KUALA LUMPUR, 20 October 2026 – iCAUR Malaysia lit up Tému Campground in Rawang, Selangor, as the presenting partner of Malaysia CampFest 2026, which ran from 16 to 18 October. The three-day festival drew a strong turnout from the public, with 246 campers staying overnight alongside iCAUR owners, as families and outdoor lovers came together for campfires, outdoor games, wellness sessions, tea experiences, food and live entertainment.
A highlight was the Exclusive iCAUR Camping Zone, where iCAUR vehicles lined up as basecamps for their owners. Owners swapped camping setups, families gathered around the cars after dark, and many visitors got their first close look at the retro-styled SUV.
iCAUR's brand slogan, Born To Play, sees the car as a ticket to adventure, not just a commute, and camping is where that spirit comes alive. A quiet, emission-free electric SUV suits the campground, while its roomy, boxy cabin makes it easy to pack gear and set up for a night outdoors. The festival showed that an EV is not only a city car, but a capable weekend companion.
"Born To Play is not a tagline we want people to read. It's something we want them to live," said Daniel Lai, Marketing Director, iCAUR Malaysia. "Malaysia CampFest put our cars where they belong: out in nature, surrounded by people having a good time."
Today's buyers want products that reflect who they are and how they live. The iCAUR retro SUV electric car answers that demand, pairing a characterful, classic-inspired design with a smooth, quiet electric drive. It is a car chosen for a lifestyle, not just a parking space.
The partnership is part of iCAUR's wider plan to bring owners together through shared experiences. The brand will continue to host more owners' gatherings and lifestyle community events in the months ahead.
About iCAUR
iCAUR is a global electric vehicle brand born from a collaboration between Chery—renowned for its long-standing automotive expertise—and SmartMi Tech, known for its modern, connectivity-driven approach to product development.
Designed from the outset for international markets, iCAUR blends bold designs, smart technology, and strong driving performance to create vehicles that reflect the lifestyles of young and young at heart. Guided by the spirit of "Born to Play," iCAUR builds cars that are as expressive as they are practical, offering a fresh take on what electric mobility can be.
iCAUR made its global debut at the 2025 Shanghai International Automobile Industry Exhibition, with plans to expand to 100 countries and open over 2,000 sales and service centres worldwide by 2028.
Combining youthful designs with cutting-edge technology, iCAUR delivers a vibrant new choice for Malaysia’s next generation of EV buyers—while supporting national sustainability goals under the National Energy Transition Roadmap (NETR) and Low Carbon Mobility Blueprint (LCMB), which aim for 80% EV adoption by 2050.
iCAUR is a global electric vehicle brand born from a collaboration between Chery—renowned for its long-standing automotive expertise—and SmartMi Tech, known for its modern, connectivity-driven approach to product development.
Designed from the outset for international markets, iCAUR blends bold designs, smart technology, and strong driving performance to create vehicles that reflect the lifestyles of young and young at heart. Guided by the spirit of "Born to Play," iCAUR builds cars that are as expressive as they are practical, offering a fresh take on what electric mobility can be.
iCAUR made its global debut at the 2025 Shanghai International Automobile Industry Exhibition, with plans to expand to 100 countries and open over 2,000 sales and service centres worldwide by 2028.
Combining youthful designs with cutting-edge technology, iCAUR delivers a vibrant new choice for Malaysia’s next generation of EV buyers—while supporting national sustainability goals under the National Energy Transition Roadmap (NETR) and Low Carbon Mobility Blueprint (LCMB), which aim for 80% EV adoption by 2050.